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Our Leadership Team & Guiding Principles

At Optimised Care, our leadership team is the backbone of our commitment to exceptional healthcare and staff development. Led by our CEO, Panos Markides, a surgeon dedicated to making private healthcare accessible and fostering an environment where staff can excel, our team is composed of experienced consultant surgeons and healthcare professionals who bring a wealth of knowledge and expertise to the table.

Panos, along with his fellow directors and senior management team, forms a cohesive and dynamic leadership team that is not just about titles and roles; it’s about a shared passion for providing the highest standard of care and ensuring a positive working environment. Each member of our team is committed to maintaining our reputation as a premier place to work, where teamwork, innovation, and patient-centered care are at the heart of everything we do.

Executive Leadership Team

Mr. Makrides is a popular consultant hip and knee specialist, and leads our business as Chief Executive Officer.
Mr Panos MakridesChief EXECUTIVE OFFICER
Mr Panos Makrides
In addition to being a sought-after knee specialist, Mr. Dunbar guides the Optimised Care business as a Director.
Mr. Mark DunbarDirector & SURGEON
Mr. Mark Dunbar
Liam leads our management team. As COO, he maintains clinical, operational, and commercial reporting lines.
Liam KennedyChief Operating Officer
Liam Kennedy
Specialising in a minimally-invasive technique, Mr. El Gamal also supports the business leadership as a Director.
Mr. Tarek El GamalDirector & Surgeon
Mr. Tarek El Gamal

We believe in the power of collaboration and continuous learning. Our leaders work to support and develop our staff, ensuring that everyone at Optimised Care has the opportunity to grow professionally and contribute to our mission of delivering exceptional healthcare. Meet our team and discover the dedicated individuals driving our success and making Optimised Care a place where both patients and staff thrive.

Senior Leadership Team

Responsible for clinical and regulatory performance, Jodie leads a team responsible for the safety and effectiveness of our services.
Jodie Kirbyclinical Services director
Jodie Kirby
Leading our commercial performance, Mark is responsible for new and existing relationships we have with partners and suppliers.
Mark Whitehousecommercial director
Mark Whitehouse
A corner-stone of the businesses day-to-day operations, Annette leads the administration, domestic and transport teams.
Annette WoodleyOperations Manager
Annette Woodley
Responsible for financial control including the rigorous management of patient and supplier payment processes.
Kay DunbarHead of Finance
Kay Dunbar
Jack oversees the surgical theatres to coordinate procedures, maintain high standards of patient care, and ensure compliance with safety protocols.
Jack LonghurstDeputy Director of Clinical Services & Theatre Manager
Jack Longhurst

We are guided by strategic principles.

Training the next generation of medical specialists is in everyone’s interests. And we take this responsibility very seriously. We all work in dual roles and we pledge to train and develop the next generation of class-leading surgeons, scrub nurses and anaesthetists. Our vision is for our efficient practice to be taken back into the NHS.
Guiding the Next Generation
Guiding the Next Generation
We’re big on the minuscule details. Because that’s where we find efficiency; We carefully curate meals that will speed up recovery. We prioritise (where appropriate) minimally invasive surgery to accelerate rehabilitation. And we frontload your physiotherapy to get you moving sooner. Because as nice as our facilities and staff are, we know you’d rather be at home.
Striking Efficiency
Striking Efficiency
We believe that all care should be delivered by the appropriate specialist. In fact, our surgeons are wonderfully obsessive about their area of specialism, which means you get the best possible care and the fastest recovery and rehabilitation. It’s why all our surgeons are fellowship trained. It’s why we only work with best-in-class surgeons. And it’s why a consultation will always be with a consultant.
Fiercely Specialist
Fiercely Specialist
We’re always looking for ways to get better. So for some procedures, we offer robotic surgery for maximum precision and even faster rehabilitation. Fascinated by robotics? Ask your consultant about robotic surgery options.
Agile Innovation
Agile Innovation

Meet Our Wider Team

Leading the smooth operation of anaesthetic and recovery service, Sherrie ensures her team maintain high standards of patient care.
Sherrie HillAnaesthetic & Recovery Lead
Sherrie Hill
David supports our Theatre Manager in overseeing the safe and effective operation of our state-of-the-art theatre suites.
David WattDeputy Theatre Manager
David Watt
Imaani is responsible for overseeing the surgical team's activities and ensuring the highest standards of patient care.
Imaani JenkinsGeneral Surgery Lead
Imaani Jenkins
Tara-May is responsible for overseeing the orthopaedic surgical team, ensuring the highest standards of patient care.
Tara-May BurgeOrthopaedic Lead
Tara-May Burge
In a dual role, Veronique's leads a team who ensures seamless daily ward operations, and pre-operative patient assessments.
Veronique BondoWard Manager & Pre-Operative Lead
Veronique Bondo
Jennifer's team co-ordinates admissions and discharges, ensuring accurate billing, and leads the overall patient experience.
Jennifer AllportPatient Administration Manager
Jennifer Allport

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